I brought live screen printing to a Kent State alumni event and turned merch into something people could actually experience, not just grab off a table. The goal was to create a hands-on moment people would remember and want to be part of, so I designed four custom print options, printed everything live on-site, and spent the night talking with attendees and walking them through the process. It ended up being one of the most active spots at the event, with a steady line all night and people genuinely excited to watch their shirts get printed and walk away wearing them.